Lifetime service is now available for purchase on all new TiVo DVR systems. Whether you are an existing TiVo customer or a new TiVo customer, you will be eligible, as TiVo has recently changed their pricing and eligibility requirements. For the first DVR on your account, a lifetime subscription costs $399. Lifetime service can be purchased for any additional DVRs for $299, each. Full details on TiVo's new pricing plans are available here.